The fact is if you aren't optimized for mobile you're ultimately losing sales. Research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn't optimized for mobile devices.
Considering how important a website can be for any small business it seems only natural to take the extra care to ensure the website is mobile friendly. It's amazing to me how so many websites are still not optimized for a mobile experience.
Here are five reasons small businesses must have a mobile optimized website:
1. Mobile Users are Different
Mobile users have different objectives than desktop users and typically this means they want information in quick, easily digestible bites. Customers report that their mobile purchases are often impulse buys and some statistics show that mobile users spend more money per purchase than customers do on desktop websites.
This underscores the importance of optimizing your mobile experience to match a visitor's needs and behaviors in the context of how they will most likely be browsing your website. By making the path to purchase or enquiry simple and intuitive you'll align more precisely with mobile users who need information rapidly to make decisions on the fly.
2. Mobile Gets Traffic
With one-quarter of global web searches conducted on a mobile device by over a billion users worldwide, mobile websites are just as important, if not more so, than desktop versions. Multiple sources report that smartphone users are engaging with mobile websites and apps while watching TV, commuting to work, and simultaneously while using a computer.
As Google made clear with last year's Hummingbird update the future of search is mobile and websites that aren't usable on handheld devices will see their search rank suffer for it.
3. Better Brand Engagement
People like your brand more when you offer a satisfying mobile experience and they're more likely to return to your website later on a desktop. 90 percent of people report moving between devices, or "multi-screening", to accomplish a task. When your mobile experience is optimized for functionality and consistency it fosters trust and affinity with users.
On the other hand if your mobile website is difficult to navigate customers are more likely to go to the competition than to visit you on a desktop computer. If you can't provide what they need when they need it you will have lost the opportunity for the sale and risk losing a customer permanently to a competitor.
4. Increased Conversions
Desktop websites in mobile browsers are ineffective at converting visitors into buyers. Calls to action (CTAs) are often obscured, links are difficult to click and contact pages are buried in awkward menus. Mobile shoppers have little patience for an unwieldy website and one-third of them will leave a transaction if the site isn't optimized for mobile.
To make the most of mobile, CTAs should be clear and easy to click and contact information should be one of the first things visitors see. 80 percent of shoppers admit that mobile purchases are impulse-driven and that they're more likely to purchase from and interact with a brand that offers an engaging mobile experience.
5. Reduce Your Bounce Rate
Content that looks great on a desktop might be unreadable on a mobile device. Visitors won't stay on your site if they have to pinch and zoom or squint at illegible type, or worse yet if it runs flash or anything that requires add-ons to display in a browser. If your website isn't optimized professionally for mobile your bounce rate on mobile devices is going to be extremely high. By providing mobile visitors with an appropriate and intuitive user experience you will obviously engage visitors longer and drive more of them to purchase or enquire.
Mobile Health Check: Pick up your smartphone and go to your website. Ask yourself these questions:
• Does it load in less than three seconds?
• Does it draw your eye to your key selling points or message?
• Is the content easy to read?
• Is it easy to navigate?
• Is it easy to recognize and activate the call to action?
• Does it provide a good user experience?
• Is it a website you would spend time if it was not your own?
If you mostly answered "no", then it's time to optimize your mobile site and capture the traffic and sales you've been missing out on.
Are your ready to get mobile ready?
This is a great article written by Ian Mills and published by the Huffington Post. All writing credits goes to Ian Mills. A great read worth sharing.
Branding is one of the most important aspects in selling. Effective branding goes a long way in making a product successful. Though branding requires patience, marketing effort and time, a strong brand eventually influences the choices that consumers make when buying. A well-defined brand distinguishes a seller’s goods or service from other sellers’ products.
The public easily recognizes a well-branded product. A brand represents how the world sees you and the image and feelings your name or logo conjure. Once you come up with a brand and market it, people learn to associate the name with the product itself without need for much explanation. For instance, when the name of a well-known drink is mentioned, consumers easily recognize it as a soft drink or an alcoholic drink without this information having to be repeated in every advertisement. The brand sells the product.
Brands have logos, symbols or slogans that make them familiar to consumers. A brand influences the style of advertising. For instance, a product that has “electro” on its brand name implies that the product deals with electrical matters. Consequently, any advertising of the product portrays this aspect, making it consistent. A clear and consistent message gives your company a personality and credibility in the marketplace.
A brand that penetrates the market wins itself a market share. The more a brand gains popularity, the more stable its position in the market becomes. A well-known brand is a force to reckon with and makes it hard for other brands in the same field to penetrate the market. Investing in making a brand known through marketing will keep you ahead of competition and ensure that you maintain your position in the market. A respected and reputable brand wins loyal customers and reaps rewards from the advantage of having a steady stream of customers.
A well-known brand eventually benefits by saving on advertising costs. Since a brand is already recognized, you save time that you would otherwise use in familiarizing the public with the product. You get the opportunity to use more time and advertising space to communicate other messages. At the outset, you may have to invest more in making people aware of your brand, but the effort is worth it. Branding also has the advantage of enabling consumers to advertise by word of mouth. It is easier for a person to recommend a branded product to a friend over non-branded or unrecognized brands.
Authored by Diana Wicks.
I came across this before and, since I am the father of three girls, decided to make it public for possible suitors to prepare themselves as well as for other fathers who may need it.
Note, this is slightly changed from the original version that I received!
Below is the text from the form, however, I have created a PDF version of it that is probably more useful. The PDF version –> Application for Permission to Date my Daughter (PDF).
NOTE: This application will be incomplete and rejected unless accompanied by a complete financial statement, job history, lineage, and current medical report from your doctor.
DATE OF BIRTH_____________
SOCIAL SECURITY #_________________
DRIVERS LICENSE #________________
BOY SCOUT RANK AND BADGES__________________________________________
Do you have parents? ___Yes ___No
Is one male and the other female? ___Yes ___No
If “No”, explain: _____________________________________________________________
Number of years they have been married ______________________________
If less than your age, explain
ACCESSORIES SECTION:A. Do you own or have access to a van? __Yes __No
B. A truck with oversized tires? __Yes __No
C. A waterbed? __Yes __No
D. A pickup with a mattress in the back? __Yes __No
E. A tattoo? __Yes __No
F. Do you have an earring, nose ring, pierced tongue, pierced cheek or a belly button ring? __Yes __No
(IF YOU ANSWERED ‘YES’ TO ANY OF THE ABOVE, DISCONTINUE APPLICATION AND LEAVE PREMISES IMMEDIATELY. I SUGGEST RUNNING.)
ESSAY SECTION:In 50 words or less, what does ‘LATE’ mean to you?
In 50 words or less, what does ‘DON’T TOUCH MY DAUGHTER’ mean to you?
In 50 words or less, what does ‘ABSTINENCE’ mean to you?
REFERENCES SECTION:Church you attend ___________________________________________________
How often you attend ________________________________________________
When would be the best time to interview your:
SHORT-ANSWER SECTION:Answer by filling in the blank. Please answer freely, all answers are confidential.
A. If I were shot, the last place I would want shot would be:
B. If I were beaten, the last bone I would want broken is my:
C. A woman’s place is in the:
D. The one thing I hope this application does not ask me about is:
E. What do you want to do IF you grow up?
F. When I meet a girl, the thing I always notice about her first is:
G. What is the current going rate of a hotel room? __________________
I SWEAR THAT ALL INFORMATION SUPPLIED ABOVE IS TRUE AND CORRECT TO THE BEST OF MY KNOWLEDGE UNDER PENALTY OF DEATH, DISMEMBERMENT, NATIVE AMERICAN ANT TORTURE, CRUCIFIXION, ELECTROCUTION, CHINESE WATER TORTURE, RED HOT POKERS, AND HILLARY CLINTON KISS TORTURE.
Applicant’s Signature (that means sign your name, moron!)
Mother’s Signature Father’s Signature
Pastor/Priest/Rabbi State Representative/Congressman
In the boxes below, please provide Finger Prints, inked in your own blood for Homeland Security Identity Checking and DNA sampling:
Thank you for your interest, and it had better be genuine and non-sexual.
Please allow four to six years for processing.
You will be contacted in writing if you are approved. Please do not try to call or write (since you probably can’t, and it would cause you injury). If your application is rejected, you will be notified by two gentleman wearing white ties carrying violin cases. (you might watch your back)
To prepare yourself, should you, by some ice cube’s chance in HELL, be even remotely considered, start studying Daddy’s Rules for Dating, which is attached to this Application.
Daddy’s Rules for Dating
Your dad’s rules for your boyfriend (or for you if you’re a guy)
Rule One:If you pull into my driveway and honk, you’d better be delivering a package, because you’re sure not picking anything up.
Rule Two:You do not touch my daughter in front of me. You may glance at her, so long as you do not peer at anything below her neck. If you cannot keep your eyes or hands off of my daughter’s body, I will remove them.
Rule Three:I am aware that it is considered fashionable for boys of your age to wear their trousers so loosely that they appear to be falling off their hips. Please don’t take this as an insult, but you and all of your friends are complete idiots. Still, I want to be fair and open-minded about this issue, so I propose this compromise: You may come to the door with your underwear showing and your pants ten sizes too big, and I will not object. However, in order to ensure that your clothes do not, in fact come off during the course of your date with my daughter, I will take my electric nail gun and fasten your trousers securely in place to your waist.
Rule Four:I’m sure you’ve been told that in today’s world, sex without utilizing a ‘Barrier method’ of some kind can kill you. Let me elaborate, when it comes to sex, I am the barrier, and I will kill you.
Rule Five:It is usually understood that in order for us to get to know each other, we should talk about sports, politics, and other issues of the day. Please do not do this. The only information I require from you is an indication of when you expect to have my daughter safely back at my house, and the only word I need from you on this subject is: ‘early.’
Rule Six:I have no doubt you are a popular fellow with many opportunities to date other girls. This is fine with me as long as it is okay with my daughter. Otherwise, once you have gone out with my little girl, you will continue to date no one but her until she is finished with you. If you make her cry, I will make you cry.
Rule Seven:As you stand in my front hallway, waiting for my daughter to appear, and more than an hour goes by, do not sigh and fidget. If you want to be on time for the movie, you should not be dating. My daughter is putting on her makeup, a process than can take longer than painting the Golden Gate Bridge. Instead of just standing there, why don’t you do something useful, like changing the oil in my car?
Rule Eight:The following places are not appropriate for a date with my daughter:
Rule Ten:Be afraid. Be very afraid. It takes very little for me to mistake the sound of your car in the driveway for a chopper coming in over a rice paddy near Hanoi. When my Agent Orange starts acting up, the voices in my head frequently tell me to clean the guns as I wait for you to bring my daughter home. As soon as you pull into the driveway, you should exit the car with both hands in plain sight. Speak the perimeter password, announce in a clear voice that you have brought my daughter home safely and early, then return to your car – there is no need for you to come inside. The camouflaged face at the window is mine.
It’s here! We’ve fully overhauled our website to better reflect the Kreative! brand and the full range of services we offer. Navigation is clean and organized so that viewers can review the creative works we have done, read about us and learn what makes us tick.
“We really wanted to be able to showcase the breadth of our work,” according to Jaret Kruzel, Kreative! owner and CEO. “we put a lot of focus into how best to highlight agency capabilities and industry expertise.”
“It’s often hard to find time for our own work, since we’re so focused on client work and making it the very best it can be. ”
Kreative! invites you to explore our new site and let us know what you think!